Mixman / Beatnik
Beatnik / Mixman is a line of remixing and performance music software and consumer audio products for mainstream music fans, enthusiasts and hobbyists alike.
- Drive Product Sales.
- Secure advertising with major publications on limited budget.
- Maintain integrity of product line while positioning in a broad spectrum of advertising channels.
- Maintain promotional strategic alliance with partners to insure the success of the product line.
- Set-up promotional / marketing network that generated product sales
- Developed trade-out sponsorship with advertisers, reducing the advertising budget by $400,000.
- Implemented guerilla marketing street teams in major urban markets.
- Created joint promotional events with partners to maximize product exposure.