Case Studies

«« Mixman / Beatnik »»

•• Overview ••

Beatnik / Mixman is a line of remixing and performance music software and consumer audio products for mainstream music fans, enthusiasts and hobbyists alike.

•• Objective ••

• Drive Product Sales.
• Secure advertising with major publications on limited budget.
• Maintain integrity of product line while positioning in a broad spectrum of advertising channels.
• Maintain promotional strategic alliance with partners to insure the success of the product line.

•• Solution ••

• Set-up promotional / marketing network that generated product sales
• Developed trade-out sponsorship with advertisers, reducing the advertising budget by $400,000.
• Implemented guerilla marketing street teams in major urban markets.
• Created joint promotional events with partners to maximize product exposure.